Social networking site for people who should know better

Music media

Social networking site for people who should know better

GetBack.com is a new social network for the over 35s. Says founder Chris Dominguez, former executive at MTV and iFilm: “We found that demographic was coming online with full broadband and using social networking. But there wasn’t anything created typically for them.”

The site focuses on pop culture from 1968-1990. According to Reuters: “A clear difference between GetBack and the social networking giants is that the site comes with content. Instead of a user having to go out and find a U2 video to put on their page, for example, the site already has that content available.”

Now Musictoob may (may) fit this demographic. But the concept of having to go and find a U2 video doesn’t exactly stretch our internet capabilities to the max (as they might have said back in the ’80s). A tad patronising, perhaps?